History shows that real innovation comes from teams, not individuals.

Michael Braungart

About us

This is us
It is our mission to become a leading supplier of intelligent robot products for packaging and logistics applications in E-commerce, Parcel, Pharma and FMCG (Fast Moving Consumer Goods). This goal is reached through the development of our robot-independent AI software for the fast and flexible deployment of robots. Besides, our worldwide distribution network allows for easy scaling with our customers.

The start
Smart Robotics was established in 2015 by two entrepreneurs: Mark Menting and Heico Sandee. Mark and Heico opposed the status quo of robotics within the industry. They noticed the industry was in need of renewal. Despite plenty developments and opportunities, there was a lack of people willing to change. That is why Mark and Heico officially started Smart Robotics on the 1st of May 2015. In today’s society, social innovation and technological innovation go hand in hand. Changes happen quickly and must be embraced to be prepared for the future. At Smart Robotics we try to do this with our intelligent robot solutions.

Fast growth
Smart Robotics started with four employees in a small office at the High Tech Campus Eindhoven. Nowadays, we have a team of more than 40 employees and are located at our third office, situated in Best, in the middle of the high tech region Brainport.

After our start, Smart Robotics was quickly noticed within the industry. Now, you can find our robot solutions in multiple countries and we have developed a strong distribution network within Europe and beyond. Additionally, world renowned Vanderlande, part of Toyota Industries, is now shareholder of Smart Robotics. A great opportunity for us to enter the logistics market and to access the newest technology to be able to change the industry.

"Smart Robotics transforms smart technology into an industrial product. They enable the industry to fulfill the growing need for flexible robotics."

Prof.dr.ir. Maarten Steinbuch - TU Eindhoven

Since December 2015 Smart Robotics is Smart Industry Ambassador. These ambassadors are organizations and institutions who are ready for the future and actively contribute to the realization of the Smart Industry agenda. Within Smart Robotics we want to contribute to the Smart Industry agenda which aims for “Dutch industry fit for the future”.

In 2017 and 2018 Smart Robotics has been ambassador of Brabants Besten: private entrepreneurs who excel in innovative employership. They deploy their employees in an innovative way and utilize the potential of the Brabant workforce. Brabants Besten work on social innovation, inclusive employership, flexicurity and reshoring. The ambassadors inspire other entrepreneurs and each other with their expertise and experience. Nowadays, Smart Robotics is old-ambassador.

Additionally we are Holland Robotics ambassador. The main objective of Holland Robotics is to maximize the use of robotics knowledge in the Netherlands. To this end, Holland Robotics has set up a national partnership between industrial players and scientific institutions from the Dutch high-tech sector.

“In 2015 I got to know Smart Robotics as one of the top 10 Startups of the region. I was part of the jury, and the young organization immediately had a fan in me. An ‘employment agency for robots’; funny, you think. However, there is a smart world behind it. From smart programming to the smart use of robots in the labor process”

History shows that real innovation comes from teams, not individuals.

Michael Braungart

About us

"Smart Robotics transforms smart technology into an industrial product. They enable the industry to fulfill the growing need for flexible robotics."

Prof.dr.ir. Maarten Steinbuch - TU Eindhoven

Staf Depla - Eindhoven City Council member

Smart Robotics

Go to

Contact